Refillka
Nº 05 — Circular commerce · Philippines

- Sector
- Circular commerce / refill platform
- Location
- Philippines
- Host
- Netlify
- Type
- Impact marketing site + platform
- Status
- Live
The brief
The Philippines runs on the sachet — a billion tiny single-use packets a day, most of them ending up as waste. Refillka is the answer to that: a circular-commerce platform built to make refilling the easy choice. The site had to name the crisis without flinching, then show the way out clearly enough that a first-time visitor could repeat it to someone else.
What we built
- An impact-led marketing site with a clear arc: The Crisis, Solution, How It Works, Impact and Partners.
- A signature hero — a map of the Philippines built from sachet waste — carrying the whole argument in one image.
- Hard impact numbers surfaced up front, so the case is made in figures, not adjectives.
- The circular-commerce platform sitting behind the story — a sibling to ReCirca — with a clear path for partners to join.
Styling
A clean white-and-mint ground with emerald green doing the work, set in bold Inter display. The custom illustrated hero gives it an activist edge, while the restraint everywhere else keeps it credible — a cause that reads as a serious operation, not a poster.
Build
Static site on Netlify with a purpose-built hero visual and conversion-focused sections. No framework overhead — a fast, self-contained page that lets the numbers and the illustration carry the message, with the platform live behind it.
Outcome
A story a first-time visitor can retell — the crisis, the fix, the proof — and a clear path for partners who want in.