KĀRYAa web studio
← Selected work

Refillka

Nº 05 — Circular commerce · Philippines

Refillka — circular commerce website, full homepage
Visit the site →
Sector
Circular commerce / refill platform
Location
Philippines
Host
Netlify
Type
Impact marketing site + platform
Status
Live
#0F1B16
#17A06A
#F1FAF4

The brief

The Philippines runs on the sachet — a billion tiny single-use packets a day, most of them ending up as waste. Refillka is the answer to that: a circular-commerce platform built to make refilling the easy choice. The site had to name the crisis without flinching, then show the way out clearly enough that a first-time visitor could repeat it to someone else.

What we built

  • An impact-led marketing site with a clear arc: The Crisis, Solution, How It Works, Impact and Partners.
  • A signature hero — a map of the Philippines built from sachet waste — carrying the whole argument in one image.
  • Hard impact numbers surfaced up front, so the case is made in figures, not adjectives.
  • The circular-commerce platform sitting behind the story — a sibling to ReCirca — with a clear path for partners to join.

Styling

A clean white-and-mint ground with emerald green doing the work, set in bold Inter display. The custom illustrated hero gives it an activist edge, while the restraint everywhere else keeps it credible — a cause that reads as a serious operation, not a poster.

Build

Static site on Netlify with a purpose-built hero visual and conversion-focused sections. No framework overhead — a fast, self-contained page that lets the numbers and the illustration carry the message, with the platform live behind it.

Outcome

A story a first-time visitor can retell — the crisis, the fix, the proof — and a clear path for partners who want in.